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PROFESSIONAL POSITIONS
 | Professor, Paul Merage School of Business, UC Irvine (2003-present).
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| Adjunct Professor, Environmental Health, Science and Policy, UC Irvine (2003-2006).
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| Associate Adjunct Professor, Environmental Health, Science and Policy, UC Irvine (1997-2003).
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| Associate Professor, Paul Merage School of Business, UC Irvine (1995-2003).
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| Assistant Professor, Paul Merage School of Business, UC Irvine (1988-1995).
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| Assistant Professor of Marketing, California State University - Fullerton, School of Business
Administration and Economics. (September 1, 1986 - June 30, 1988).
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PROFESSIONAL MEMBERSHIPS
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American
Academy of Advertising (AAA). |
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American
Marketing Association (AMA). |
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American
Psychological Association (APA). |
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American
Public Health Association (APHA). |
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Association
for Consumer Research (ACR). |
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Society for
Consumer Psychology (SCP). |
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TEACHING AND SERVICE
AWARDS
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2005 Co-chair
of Association for Consumer Research North American Conference
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2004 UCI
Graduate School of Management “Exceptional Faculty Service” Award
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2004
Journal of Public Policy & Marketing “Exceptional Contribution by
Reviewer” Honorable Mention |
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2003 Graduate
School of Management “Best Elective” course in Full Time MBA program
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2001 Charles
and Twyla Martin Excellence in Teaching Award, GSM, UCI |
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2001 Business
2.0 “Key Professor” List, in article on 20 Top Technology-Savvy Business
Schools |
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2000 Lincoln
Mercury Marketing Lab Sponsorship, GSM, UCI (5 year sponsorship)
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2000 Conexant
Teaching Award, GSM, UCI |
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2000
BusinessWeek, B-Schools Rankings & Profiles, “Most Popular
Professors” Listing |
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2000
BusinessWeek, B-Schools Rankings & Profiles, “Most Popular
Electives” Listing |
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2000
Journal of Consumer Research “Outstanding Reviewer” Award
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1999
Journal of Public Policy & Marketing “Exceptional Contribution by
Reviewer” Award
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COURSES TAUGHT
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Introduction to Marketing, Undergraduate |
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Consumer Behavior, Undergraduate |
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Seminar on Tobacco Use Prevention, Undergraduate |
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Principles of Marketing for Management, MBA |
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Consumer Behavior, MBA |
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Database Marketing, MBA |
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Micromarketing Lab, MBA (on GIS and POS systems) |
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Marketing Field Study Projects, MBA |
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Advanced Micro Marketing, Fully Employed MBA |
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Experimental Design (Ph.D.) |
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Analysis of Data from Experiments & Quasi Experiments (Ph.D.)
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Research Topics in Marketing (Ph.D., team taught) |
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DIRECTED
INDIVIDUAL/INDEPENDENT STUDY
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Fall 2010
Wet Seal MBA student field study project |
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September
2009 – June 2010, Lindsey Yossef, Advisor |
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Demographic
& Social Analysis masters student |
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Fall 2008
Wet Seal MBA student field study project |
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Sept., 2008 - present, advisor, Marketing PhD student James
Leonhardt |
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Sept., 2007 - present, advisor, Marketing PhD student Jesse
Catlin |
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Sept., 2007 - present, advisor, Marketing PhD student Todd
Pezzuti |
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Sept. 2004 - present, advisor and chair, Marketing PhD student
Dante Pirouz |
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Sept. ,1988 - present, faculty advisor, 1-2 MBA independent
study projects annually |
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Sept., 1988 - present, faculty advisor, 1-2 undergraduate
independent study projects annually |
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Sept., 2009 - Dec., 2009, technical advisor, MBA experiential
learning project |
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July, 2007 - Dec., 2007, mentor, visiting French scholar Adilson
Borges |
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July, 2007 - Sept., 2007, mentor, visiting French scholar
Carolina Werle |
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Sept., 2005 - June, 2008 (graduation), advisor & chair,
Marketing PhD student Brennan Davis |
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Sept., 2003 - June, 2008 (graduation), advisor & chair,
Marketing PhD student Liangyan Wang |
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Sept., 2001 - June, 2005 (graduation), advisor & chair,
Marketing PhD student Guangzhi Zhao |
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Sept., 2001 - June, 2004 (graduation), advisor & chair,
Marketing PhD student Dipayan Biswas |
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Sept., 1999 - June,. 2004 (graduation), advisor & chair, Social
Ecology PhD student Ellen Reibling |
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Sept., 1995 - June, 2000 (graduation), advisor & co-chair,
Marketing PhD student Eric Shih |
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Sept., 1989 - June, 1993 (graduation), advisor & Chair,
Marketing PhD student A. Gabriel Esteban |
Visiting
Scholars
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July 2007 -
December 2007, Adilson Borges, visiting French scholar |
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July 2007 -
September 2007, Carolina Werle, visiting French scholar |
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