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INTERVIEWS
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Pechmann, C.
(2009). The marketing of cigarettes in South Korea. [Televised interview for
Munhwa Broadcasting Corporation (MBC), a major national
South Korean television network]. |
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Pechmann, C.
(2009). Allergan and Latisse. [Interview with Vita Reed of the Orange County
Business Journal]. |
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Pechmann, C.
(2009). Case Study of the National Youth Anti-drug Ad Campaign. [Interview
for the Department of Communication, George Mason University, Fairfax, VA]. |
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Pechmann, C. (2009). Where there’s smoke. Marketing professor Connie
Pechmann has become the go-to expert on deterring teens from cigarettes.
Interviewed by Kathryn Bold, UCI University Communications, July 7. |
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Pechmann, C. (2009). Alumna wins Pollay prize. Interviewed by Heather
Johns, Bucknell Alumni News, March 10. |
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Pechmann, C. (2008). How kids make the choice not to smoke (and make it
stick). Interviewed by Polly Sparling, Current Health 1 Magazine,
published monthly by Weekly Reader and used in schools
nationwide, May 20. |
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Pechmann, C. (2007). Teens urged to beware of tobacco’s role in movies.
Interviewed by Marjorie Hernandez, Ventura County Star, Feb. 24. |
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Pechmann, C. (2007). Pechmann to speak at FDA public workshop. UCI
Brief, Dec. 5 |
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Pechmann, C. (2006). Silent bits may scream. Teens are susceptible to
marketing and advertising of tobacco products. Interviewed by
Louri
Groves, Communications Director, University of California, Irvine,
Transdisciplinary Tobacco Use Research Center. |
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Pechmann, C. (2006). Can teens handle the anti-smoking truth?
Interviewed by Sam Baker, Kansas City Star, June 27. |
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Pechmann, C. (2005). Antismoking Messages in TV Sitcoms. Interviewed on
Real Orange, KOCE-TV, July 15. |
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Pechmann, C. (2005). Will “Clueless” give clues about which anti-smoking
messages work with teens? Interviewed by Katie Ismael, University of
California, Irvine, Graduate School of Management, iMagazine,
Fall issue. |
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Pechmann, C. (2005). Effectiveness of anti-smoking messages in sit coms.
Interviewed by Mike Beirne, Brandweek.com, July 5. |
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Pechmann, C. (2005). Pechmann to Research Impact of Anti-Smoking
Messages in Sitcoms.
UCI Brief, July 6. |
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Pechmann, C. (2004). Groundbreaking research on antismoking ads.
Interviewed by John Gregory, iMagazine, University of California,
Irvine Graduate School of Management, Winter issue. |
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Pechmann, C. (2003). Certain themes in anti-smoking ads deter teens.
Interviewed by Scot Burton, Marketing News, April 14. |
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Pechmann, C. (2002), Study slams Philip Morris ads telling teens not to
smoke. Interviewed by Gordon Fairclough, Wall Street Journal, May
29. |
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Pechmann, C. (2002), Ahead of the curve. Interviewed by Deirdre Newman
Daily Pilot, a division of the Los Angeles Times, Feb. 26. |
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Pechmann, C. (2001), A Q&A With Connie Pechmann. Interviewed for
Prevention File Orange County California Edition, Spring. |
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Pechmann, C. (2001). Diversity comes with division. Interviewed by Scott
Martelle and Daniel Yi, Los Angeles Times, April 15. |
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Pechmann, C. (2000). Butt-Kicking advertising. Interviewed by Mallorre
Dill, AdWeek, November 6. |
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Pechmann, C. (2000), Messages that cut through the smoke. Interviewed by
Jaimee Rose, Los Angeles Times, Aug. 20. |
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Pechmann, C. (2000), Prime story, Report on antismoking advertising
campaigns targeting youth. Interviewed on Orange County Newschannel,
August 15. |
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Pechmann, C. (2000), Study dissects anti-smoking campaigns’ effect on
teens. Interviewed by Catrine Johansson, Irvine Spectrum News,
July 24. |
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Pechmann, C. (2000). Movie ratings board gets an ‘F’ on smoking.
Interviewed by John Morgan, USA Today.com, May 26. |
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Pechmann, C. (2000). Rendezvous with Cornelia (Connie) Pechmann.
Interviewed by Philippe Boucher, Rendezvous,
www.tobacco.org, May 15. |
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Pechmann, C. (2000). Silver smoke screen. Reality bites back.
Interviewed by Jeff Pollay, Brill’s Content, January. |
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Pechmann, C. (1999). Antismoking ads that curb teen smoking. Interviewed
by Beth Azar, American Psychological Association Monitor,
January. |
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Pechmann, C. (1998). US anti-smoking drive falling short. Interviewed by
Megan Garvey, Los Angeles Times, Sept. 9. |
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Pechmann, C. (1997). Anti-smoke screen: L. A. county films ads to
counter cigarettes' 'cool' movie image --but few theaters show them.
Interviewed by Denise Gellene, Los Angeles Times, Dec. 11. |
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Pechmann, C. (1997). Depictions of smoking in movies. Interviewed by
Canadian Broadcast Service, Sunday Morning News Show, November. |
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Pechmann, C. (1997). Studios asked to deglamorize smoking: State
legislator wants films to stop gratuitous tobacco use. Interviewed by
Sabin Russell, San Francisco Chronicle, Oct. 28. |
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Pechmann, C. (1997). Depictions of smoking in movies. Interviewed for
ABC World News This Morning, Oct. 28. |
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Pechmann, C. (1997). Depictions of smoking in movies. Interviewed for
KABC-TV, Los Angeles, Oct. 27. |
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Pechmann, C. (1997). Lawmaker targets on-screen smoking. Interviewed by
Max Vanzi, Los Angeles Times, Oct. 26. |
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Pechmann, C. (1997). Is anybody getting the picture? Despite ads,
teen-age smoking is unabated. Interviewed by Andrea Adelson, The New
York Times, July 16. |
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Pechmann, C. (1997). Push against smoking opens on silver screen.
Interviewed by Tara Parker-Pope, Wall Street Journal, May 19. |
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Pechmann, C. (1997). California takes on the tobacco industry with a $22
million campaign to discourage smoking. Interviewed by Andrea Adelson,
The New York Times, April 4. |
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Pechmann, C. (1997). Teens pick up on move smoking. Study: turn them off
with anti-tobacco ads, Interviewed by Karen Peterson, USA Today, Jan. 6. |
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Pechmann, C. (1996). Up in Smoke. Interviewed by Peter Alsberg, The
Washington Post, Dec. 29. |
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Pechmann, C. (1996). Anti-tobacco Ads 'Inoculate' teen filmgoers in UCI
study, Interviewed by Randal C. Archibold, Los Angeles Times, Dec. 20. |
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Pechmann, C. (1995). New
California antismoking ads. Televised press conference by California
Department of Health Services, and Rogers and Associates.
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NEWSLETTERS
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Pechmann, C. (2006). Cigarette ads prime adolescents’ beliefs about
smokers. American Academy of
Advertising Newsletter, Vol. 2, No. 3, p. 4-5. |
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Pechmann, C. (2002). A powerful tool for improving marketing strategies.
University of California, Irvine, Graduate School of Management
Newsletter, Focus on Change in a Technology-Driven Economy, August
issue. |
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Pechmann, C. (1999). Unselling tobacco: An overview of
counteradvertising campaigns. TRDRP Newsletter, News from
Tobacco-Related Disease Research Program, Vol. 2, No. 3, p. 6-8. |
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Pechmann, C. (1999). Identifying enemy is key theme in JM, Marketing
News, July 19, p. 45. |
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