Media


Home
Teaching
Academic Honors
Publications
Presentations
Media
Other
Personal


INTERVIEWS

bullet

Pechmann, C. (2009). The marketing of cigarettes in South Korea. [Televised interview for Munhwa Broadcasting Corporation (MBC), a major national South Korean television network].

bullet

Pechmann, C. (2009). Allergan and Latisse. [Interview with Vita Reed of the Orange County Business Journal].

bullet

Pechmann, C. (2009). Case Study of the National Youth Anti-drug Ad Campaign. [Interview for the Department of Communication, George Mason University, Fairfax, VA]. 

bullet

Pechmann, C. (2009). Where there’s smoke. Marketing professor Connie Pechmann has become the go-to expert on deterring teens from cigarettes. Interviewed by Kathryn Bold, UCI University Communications, July 7.

bullet

Pechmann, C. (2009). Alumna wins Pollay prize. Interviewed by Heather Johns, Bucknell Alumni News, March 10.

bullet

Pechmann, C. (2008). How kids make the choice not to smoke (and make it stick). Interviewed by Polly Sparling, Current Health 1 Magazine, published monthly by Weekly Reader and used in schools nationwide, May 20.

bullet

Pechmann, C. (2007). Teens urged to beware of tobacco’s role in movies. Interviewed by Marjorie Hernandez, Ventura County Star, Feb. 24.

bullet

Pechmann, C. (2007). Pechmann to speak at FDA public workshop. UCI Brief, Dec. 5

bullet

Pechmann, C. (2006). Silent bits may scream. Teens are susceptible to marketing and advertising of tobacco products. Interviewed by Louri Groves, Communications Director, University of California, Irvine, Transdisciplinary Tobacco Use Research Center.

bullet

Pechmann, C. (2006). Can teens handle the anti-smoking truth? Interviewed by Sam Baker, Kansas City Star, June 27.

bullet

Pechmann, C. (2005). Antismoking Messages in TV Sitcoms. Interviewed on Real Orange, KOCE-TV, July 15.

bullet

Pechmann, C. (2005). Will “Clueless” give clues about which anti-smoking messages work with teens? Interviewed by Katie Ismael, University of California, Irvine, Graduate School of Management, iMagazine, Fall issue.

bullet

Pechmann, C. (2005). Effectiveness of anti-smoking messages in sit coms. Interviewed by Mike Beirne, Brandweek.com, July 5.

bullet

Pechmann, C. (2005). Pechmann to Research Impact of Anti-Smoking Messages in Sitcoms. UCI Brief, July 6.

bullet

Pechmann, C. (2004). Groundbreaking research on antismoking ads. Interviewed by John Gregory, iMagazine, University of California, Irvine Graduate School of Management, Winter issue.

bullet

Pechmann, C. (2003). Certain themes in anti-smoking ads deter teens. Interviewed by Scot Burton, Marketing News, April 14.

bullet

Pechmann, C. (2002), Study slams Philip Morris ads telling teens not to smoke. Interviewed by Gordon Fairclough, Wall Street Journal, May 29.

bullet

Pechmann, C. (2002), Ahead of the curve. Interviewed by Deirdre Newman  Daily Pilot, a division of the Los Angeles Times, Feb. 26.

bullet

Pechmann, C. (2001), A Q&A With Connie Pechmann. Interviewed for Prevention File Orange County California Edition, Spring.

bullet

Pechmann, C. (2001). Diversity comes with division. Interviewed by Scott Martelle and Daniel Yi, Los Angeles Times, April 15.

bullet

Pechmann, C. (2000). Butt-Kicking advertising. Interviewed by Mallorre Dill, AdWeek, November 6.

bullet

Pechmann, C. (2000), Messages that cut through the smoke. Interviewed by Jaimee Rose, Los Angeles Times, Aug. 20.

bullet

Pechmann, C. (2000), Prime story, Report on antismoking advertising campaigns targeting youth. Interviewed on Orange County Newschannel, August 15.

bullet

Pechmann, C. (2000), Study dissects anti-smoking campaigns’ effect on teens. Interviewed by Catrine Johansson, Irvine Spectrum News, July 24.

bullet

Pechmann, C. (2000). Movie ratings board gets an ‘F’ on smoking. Interviewed by John Morgan, USA Today.com, May 26.

bullet

Pechmann, C. (2000). Rendezvous with Cornelia (Connie) Pechmann. Interviewed by Philippe Boucher, Rendezvous, www.tobacco.org, May 15.

bullet

Pechmann, C. (2000). Silver smoke screen. Reality bites back. Interviewed by Jeff Pollay, Brill’s Content, January.

bullet

Pechmann, C. (1999). Antismoking ads that curb teen smoking. Interviewed by Beth Azar, American Psychological Association Monitor, January.

bullet

Pechmann, C. (1998). US anti-smoking drive falling short. Interviewed by Megan Garvey, Los Angeles Times, Sept. 9.

bullet

Pechmann, C. (1997). Anti-smoke screen: L. A. county films ads to counter cigarettes' 'cool' movie image --but few theaters show them. Interviewed by Denise Gellene, Los Angeles Times, Dec. 11.

bullet

Pechmann, C. (1997). Depictions of smoking in movies. Interviewed by Canadian Broadcast Service, Sunday Morning News Show, November.

bullet

Pechmann, C. (1997). Studios asked to deglamorize smoking: State legislator wants films to stop gratuitous tobacco use. Interviewed by Sabin Russell, San Francisco Chronicle, Oct. 28.

bullet

Pechmann, C. (1997). Depictions of smoking in movies. Interviewed for ABC World News This Morning, Oct. 28.

bullet

Pechmann, C. (1997). Depictions of smoking in movies. Interviewed for KABC-TV, Los Angeles, Oct. 27.

bullet

Pechmann, C. (1997). Lawmaker targets on-screen smoking. Interviewed by Max Vanzi, Los Angeles Times, Oct. 26.

bullet

Pechmann, C. (1997). Is anybody getting the picture? Despite ads, teen-age smoking is unabated. Interviewed by Andrea Adelson, The New York Times, July 16.

bullet

Pechmann, C. (1997). Push against smoking opens on silver screen. Interviewed by Tara Parker-Pope, Wall Street Journal, May 19.

bullet

Pechmann, C. (1997). California takes on the tobacco industry with a $22 million campaign to discourage smoking. Interviewed by Andrea Adelson, The New York Times, April 4.

bullet

Pechmann, C. (1997). Teens pick up on move smoking. Study: turn them off with anti-tobacco ads, Interviewed by Karen Peterson, USA Today, Jan. 6.

bullet

Pechmann, C. (1996). Up in Smoke. Interviewed by Peter Alsberg, The Washington Post, Dec. 29.

bullet

Pechmann, C. (1996). Anti-tobacco Ads 'Inoculate' teen filmgoers in UCI study, Interviewed by Randal C. Archibold, Los Angeles Times, Dec. 20.

bullet

Pechmann, C. (1995). New California antismoking ads. Televised press conference by California Department of Health Services, and Rogers and Associates. 
 

NEWSLETTERS

bullet

Pechmann, C. (2006). Cigarette ads prime adolescents’ beliefs about smokers. American Academy of Advertising Newsletter, Vol. 2, No. 3, p. 4-5.

bullet

Pechmann, C. (2002). A powerful tool for improving marketing strategies. University of California, Irvine, Graduate School of Management Newsletter, Focus on Change in a Technology-Driven Economy, August issue.

bullet

Pechmann, C. (1999). Unselling tobacco: An overview of counteradvertising campaigns. TRDRP Newsletter, News from Tobacco-Related Disease Research Program, Vol. 2, No. 3, p. 6-8.

bullet

Pechmann, C. (1999). Identifying enemy is key theme in JM, Marketing News, July 19, p. 45.