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Foley, D. and Pechmann, C. (2004), "The National Youth Anti-Drug Media Campaign Copy Test System," Social Marketing Quarterly, 10 (2), 34-42.
Copyright (2004) From Social Marketing Quarterly by Diane Foley and Cornelia Pechmann. Reproduced by permission of Taylor & Francis, Inc., http://www.taylorandfrancis.com. |
