Pechmann, C., L. Levine, S. Loughlin, and F. Leslie (2005), "Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and Promotion," Journal of Public Policy and Marketing, Vol. 24, No. 2, 202-221.

article abstract:

In this article, the authors review basic research on adolescent development in neuroscience, psychology, and marketing. The findings indicate that adolescents are more impulsive and self-conscious than adults. In addition, the adolescent brain’s plasticity makes it more vulnerable to harm. Thus, there is emerging justification for restricting adolescents’ exposure to advertising and promotions for high-risk, addictive products, especially if impulsive behaviors or image benefits are depicted.

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Reprinted with permission from Journal of Public Policy and Marketing
published by the American Marketing Association.