AntiSmokingAds.org presents the extensive smoking-related research of Dr. Connie Pechmann, currently a Professor of Marketing at UC Irvine's Paul Merage School of Business.

Dr. Cornelia (Connie) Pechmann is Professor of Marketing at The Paul Merage School of Business, University of California, Irvine. Dr. Pechmann holds a PhD in Marketing Management from Vanderbilt University, and two masters degrees, in Business Administration and Psychology, also from Vanderbilt University. Dr. Pechmann conducts controlled experiments to study the effects of advertising on consumers, focusing on whether and how the federal government should regulate controversial forms of advertising including comparative advertising, reference price advertising and more recently cigarette advertising. She is currently studying the effectiveness of various antismoking and anti-drug advertising and mass media tactics. Dr. Pechmann served as a member of the White House Office of National Drug Control Policy’s expert panel that helped to oversee a 1.2 billion dollar anti-drug advertising campaign targeted at adolescents and their parents. Dr. Pechmann has received several grants amounting to $1.5 million from the California Tobacco-Related Disease Research Program to study the effects of cigarette and antismoking advertising on adolescents, including product placements in movies, the showing of antismoking public service announcements before movies, and antismoking Entertainment Education on TV. Dr. Pechmann has published over 50 refereed academic articles and conference proceedings. She serves on the review boards of several prestigious marketing journals including Journal of Consumer Research, Journal of Public Policy and Marketing and Journal of Consumer Psychology. Articles citing Dr. Pechmann’s research have appeared in The Wall Street Journal, The New York Times, The Washington Post, The Los Angeles Times and USA Today and she has appeared on CNN, ABC and CBS News.