The Impact of Regulatory Focus on Adolescents' Response to Antismoking Advertising Campaigns
Read Zhao and Pechmann’s recent research findings about smoking prevention ads, that were published in the Journal of Marketing Research, November 2007.
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The Impact of Regulatory Focus on Adolescents' Response to Antismoking Advertising Campaigns
Read Zhao and Pechmann’s recent research findings about smoking prevention ads, that were published in the Journal of Marketing Research, November 2007. |
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2008 Connie Pechmann. Any materials made available on this site are the property
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