RESUME

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Vidyanand Choudhary

Assistant Professor in Information Systems

Merage School of Business
University of California, Irvine
Irvine, CA 92697
http://web.merage.uci.edu/~veecee/

Last Updated: June, 2008

E-mail:
Phone (949)824-5120
Fax (949)725-2830

EDUCATION

    Ph.D, Management, December 1998
     Krannert Graduate School of Management, Purdue University, West Lafayette, Indiana
     Dissertation Title: Economic Analysis of Selling and Renting Software in Electronic Commerce

    Master of  Science, Industrial Engineering, May 1997
    School of Industrial Engineering, Purdue University, West Lafayette, Indiana
    Specialization: Operations Research

    Bachelor of Technology, Computer Science & Engineering, May 1994
    Indian Institute Of Technology, New Delhi, India

WORK EXPERIENCE

2002 - Present Assistant Professor, Merage School of Business,
University of California Irvine, Irvine, California
1999 -  2002 Assistant Professor, Graduate School of Industrial Administration,
Carnegie Mellon University, Pittsburgh, Pennsylvania.
1998 - 99  Instructor, Graduate School of Industrial Administration,
Carnegie Mellon University, Pittsburgh, Pennsylvania.

 

PUBLICATIONS

Articles in Refereed Journals

  1. Bhargava, H. K. and V. Choudhary, (2008), “ Research Note: When is Versioning Optimal for Information Goods?” Management Science, Vol. 54, No. 5, May, pp. 1029-1035.
  2. Choudhary, V., (2007) “ Comparison of Software Quality under Perpetual Licensing and Software as a Service,” Journal of Management Information Systems, Vol. 24, No.2, pp. 141-165.
  3. Yoo, B., V. Choudhary, and T. Mukhopadhyay, (2007) “Electronic B2B Marketplaces with Different Ownership Structures,” Management Science, Vol. 53, No. 6, pp. 952-961.
  4. Hosanagar, K., R. Krishnan, J. Chuang, and V. Choudhary, (2005) “Pricing Caching Services with Multiple Levels of QoS,” Management Science, Vol. 51, No. 12, pp. 1844-1859.
  5. Choudhary, V., A. Ghose, T. Mukhopadhyay, and U. Rajan, (2005) “Personalized Pricing and Quality Differentiation,” Management Science, Vol. 51, No. 7, pp 1120-1130.
  6. Bhargava, H., and V. Choudhary, ( 2004) “Economics of an Electronic Intermediary with Aggregation Benefits,” Information Systems Research , Vol. 15, No. 4, pp. 22-36, March.
  7. Yoo, B., V. Choudhary, and T. Mukhopadhyay, ( 2002) “A model of Neutral B2B Intermediaries,” Journal of Management Information Systems , Vol. 19, No. 3, pp. 43-68, Winter.
  8. Bhargava, H., and V. Choudhary, ( 2001) “Information Goods and Vertical Differentiation”, Journal of Management Information Systems, Vol. 18, No. 2, pp. 85-102, Fall.
  9. Bhargava, H., V. Choudhary, and R. Krishnan, (2000) “Pricing and Product Design: Intermediary Strategies in an Electronic Market”, International Journal of Electronic Commerce, Vol. 5, No. 1, pp. 37-56, Fall.
  10. Choudhary, V., K. Tomak, and A. Chaturvedi, (1998) “Economic Benefits of Software Renting”, Journal of Organizational Computing and Electronic Commerce, Vol. 8, No. 4, pp. 277-305.

Completed Working Papers and Work In Progress

  1. Choudhary, V. “Use of Pricing Schemes for Differentiating Information Goods”, Under revision for third round submission to Information Systems Research .
  2. Choudhary, V. and J. Yang, “Intensity of Competition and IT investment, Risk and Return.”
  3. Choudhary, V. and Z.Z. Zhou, “Design of Proprietary Software Quality and Usability to Compete with Open Source Software.”
  4. Bhargava, H.K. and V. Choudhary, “Competition in Established Markets: The Role of Network Effects and Switching Costs.”

Articles in Refereed Conference Proceedings

  1. “Software as a Service: Implications for Investment in Software Development”, Proceedings of the 40th Hawaii International Conference on System Sciences (HICSS), Waikoloa, Hawaii, January 2007.
  2. “Personalized Pricing - A Strategic Advantage for Electronic Retailers”, with Ghose, A., Mukhopadhyay, T., Rajan, U., Proceedings of the Conference on Information Systems and Technology, Atlanta , Georgia , 2003.
  3. “Optimal Pricing and Capacity Allocation in Vertically Differentiated Web Caching Services,” with Chuang, J., Hosanagar, K. and Krishnan, R., Proceedings of the 23 rd International Conference on Information Systems (ICIS), Barcelona, Spain, December 2002.
  4. “Dynamic Pricing: A Strategic Advantage for Electronic Retailers”, with Ghose, A., Mukhopadhyay, T., Rajan, U., Proceedings of the 23 rd International Conference on Information Systems (ICIS), Barcelona , Spain , December 2002.
  5. “Neutral Vs Biased Marketplaces: A Comparison of Electronic B2B Marketplaces with Different Ownership Structures”, with Mukhopadhyay, T., and Yoo, B., Proceedings of the 22 nd International Conference on Information Systems (ICIS), New Orleans , Louisiana , December 2001. (Best Paper Award)
  6. “ Pricing Strategies of Electronic B2B Marketplaces with Two-Sided Network Externalities”, with Mukhopadhyay, T., and Yoo, B., Proceedings of the 35 th Hawaii International Conference on System Sciences (HICSS) , Waikoloa , Hawaii , January 2002.
  7. “Second Degree Price Discrimination for Information Goods”, with Bhargava, H., Proceedings of the 34 thHawaii International Conference on System Sciences (HICSS), Maui, Hawaii, January 2001. (Nominated for Best Paper Award in the Internet and the Digital Economy Track)
  8. “On Analyzing Interactions in a Software Agent Marketplace”, with Arora, A., Kannan, K., Krishnan, R., and Padman, R., Proceedings of the 10 th Workshop on Information Technology and Systems (WITS), Brisbane, Australia, December 2000. (Best Paper Award)
  9. “ Analysis of an Intermediary's Strategies in Electronic Markets for Decision Technologies ”, with Bhargava, H., Krishnan, R., and Lee, K.B., Proceedings of the 20 th International Conference on Information Systems (ICIS), Charlotte, North Carolina, December 1999.
  10. “Effect of Network Externalities on Software Pricing”, with Chaturvedi, A., and Tomak, K., Proceedings of the 31 st Hawaii International Conference on System Sciences (HICSS) , Kohala Coast, Hawaii, January 1998.
  11. “An Economic Model for Microrenting in Electronic Commerce”, with Chaturvedi, A., and Tomak, K., in Proceedings of the 3 rd AIS Americas conference, Indianapolis, Indiana, August 1997.

CONFERENCE PRESENTATIONS

  1. "Software as a Service vs. Perpetual Licensing: Implications for Software Quality", INFORMS Annual Conference, Pittsburgh, Pennsylvania, Nov 2006.
  2. "Optimal Mix of Pricing Schemes for Differentiated Information Goods", Workshop on Information Systems and Echnomics (WISE), University of California, Irvine, December 2005.
  3. "Monopoly Profits in a Competitive Market for Undifferentiated Information Goods via Differentiated Pricing Schemes", Sixteenth Workshop on Information Systems and Economics (WISE), College Park, Maryland, December 2004.
  4. “Biased or Neutral? Ownership Structure of Electronic Business-to-Business Marketplaces”, with Mukhopadhyay, T. and Yoo, B., Fourteenth Workshop on Information Systems and Economics (WISE), Barcelona, Spain, December 2002.
  5. “Effect Of Information Revelation Policies On A Web Services Marketplace”, with Arora, A., Kannan, K., Krishnan, R., Padman, R., Schneider, J., Computational and Mathematical Organization Theory Conference, Pittsburgh, Pennsylvania, June 2002.
  6. “Dynamic Pricing: A Strategic Advantage for E-tailers”, with Ghose, A., Muhhopadhyay, and T., Rajan, U., Thirteenth Workshop on Information Systems and Economics (WISE), New Orleans, December 2001.
  7. “Vertical Differentiation and the Nature of Consumers? Utility Function”,  Thirteenth Annual Decision and Information Systems (DIS) Workshop on e-Business and Supply Chain Management, Gainesville, Florida, February 2001.
  8.  “Second Degree Price Discrimination and the Nature of Consumers' Utility”, with Bhargava, H., Twelfth Workshop on Information Systems and Economics (WISE), Brisbane, Australia, December 2000.
  9. “Price discrimination and product differentiation in information goods”, with Bhargava, H., Eleventh Workshop on Information Systems and Economics (WISE), Charlotte, North Carolina, December 1999.
  10. “Price Discrimination and Segmentation for Information Goods”, with Bhargava, H.  Twelfth Annual Decision and Information Systems (DIS) Workshop on e-Business, Bloomington, Indiana, October 1999.
  11. “Economics and Business in E-commerce”, ITEC, Pittsburgh, October 1999.
  12. “Experimental Investigation of Monopoly Power in a Durable Goods Market”,  INFORMS, Cincinnati, Ohio, May 1999.
  13. “Experiments with Software Renting”, Tenth Workshop on Information Systems Economics (WISE), New York, December 1998.
  14. “An Experimental Test of the Coase Conjecture”, with Mehta, S., Noussair, C. and Chaturvedi, A., Midwest Theory Conference, Ann Arbor, Michigan, October 1998
  15. “Algorithms for Discrete Multiple Objective Optimization”, with Morin, T.L. and Walter, J., INFORMS Montreal, Canada, May 1998.
  16. “Economics of Software Renting”, with Chaturvedi, A. and Tomak, K., Ninth Workshop on Information Systems Economics (WISE), Atlanta, Georgia, December 1997.
  17. “Synthetic Economy for Advanced Simulation”, Software demonstration at the Workshop on Synthetic Economies, Alexandria, Virginia, 1997.
  18.  “Optimal Algorithm for Discrete Multiple Objective Optimization”, with Morin, T.L and Walter, J., INFORMS, San Diego, California, May 1997.
  19. “Software Reuse: Facts and Fiction”, with Chaturvedi, A., Software Engineering Research Center Showcase, West Lafayette, Indiana, 1997.
  20. “Simulation and Economic Modeling of Microbilling, Superdistribution and Software Renting”, with Mehta, S., Software Engineering Research Center Showcase, Portland, Oregon, 1996.
  21. “The Buyer-Supplier Relationship: It's Effect on Shareholder Value”, with Chaturvedi, A., INFORMS Atlanta, Georgia, November 1996.

AWARDS

  1. Faculty Career Deelopment Award, 2005-2006, University of California, Irvine
  2. Best Completed Research Paper Award at the 22nd International Conference on Information Systems (ICIS), New Orleans, Louisiana, December 2001.
  3. Best Paper Award at the 10th Workshop on Information Technology and Systems (WITS), Brisbane, Australia, December 2000.
  4. Nominated for Best Paper Award in the Internet and the Digital Economy Track at the 34th Hawaii International Conference of Systems and Sciences (HICSS), Hawaii, January 2001.
  5. International Conference on Information Systems (ICIS) Doctoral Consortium, Atlanta, Georgia, December 1997
  6. Distinguished Teacher in the Krannert Graduate School of Management, Purdue University, Lafayette, Indiana, Fall 1997

GRANTS

  1. University of California, Council on Research, Computing and Library Resources (CORCLR) Award for “Licensing Schemes for Information Goods”, ($1,500), January, 2006.
  2. Center for Research on Information Technology and Organizations (NSF/CRITO) for “Licensing and Pricing Strategy for Software ? Buyer and Seller Perspectives”, ($15,000), July 2005.
  3. Center for Research on Information Technology and Organizations (NSF/CRITO) for “Licensing and Pricing Strategy for Software ? Buyer and Seller Perspectives”, ($15,000), July 2004.
  4. Center for Research on Information Technology and Organizations (NSF/CRITO) for “Public or Private? Uncertainty in Electronic B2B Marketplaces”, ($7,500), July 2003.
  5. Recipient of the 1997 Purdue Research Foundation, Summer Research Grant.
  6. Purdue Research Foundation, Dissertation Grant, 1997-98

TEACHING EXPERIENCE

    The Merage School of Business, University of California, Irvine

    F207 (Fully Employed MBA Core) Information Technology for Management
    Rating: 3.53/4.00
        Winter 2007
    F274 (Fully Employed MBA Elective) Database Management and Business Apps
    Rating: 3.90/4.00
        Winter 2007
    E207 (Executive MBA Core) Information Technology for Management
    Rating: 6.22/7.00
        Fall 2005  
    F207 (Fully Employed MBA Core) Information Technology for Management
    Rating: 6.34/7.00
        Fall 2005, Winter 2005, Winter 2004
    M274 (Full Time MBA Elective) Database Management and Business Apps
    Rating: 6.24/7.00
        Fall 2005, Spring 2005, Winter 2004 (Recent 3 Quarters)
    F274 (Fully Employed MBA Elective) Database Mgmt and Business Apps
    Rating: 6.36/7.00
        Spring 2005  

     

    The Tepper School of Business, Carneige Mellon University

    Management of Information Systems
    Doctoral Seminar in Information Systems

     

    The Krannert Graduate School of Management, Purdue University

    Database Management Systems
    Systems Development
    Introduction to Management Science

     

PROFESSIONAL ACTIVITIES

Editorial Activities

Journal Editorial Activity
  1. Associate Editor, (Ad Hoc), Management Science.
  2. Reviewer for Management Science, Information Systems Research, Journal of Management Information Systems, Marketing Science, Operations Research, Production and Operations Management, Journal of Organizational Computing and Electronic Commerce, Decision Support Systems, Information Technology and Management.
Conference Program Chair/Committee
  1. Associate Editor - 28th International Conference on Information Systems (ICIS), Montreal, Quebec, Canada, December, 2007
  2. Program Committee - Twelfth INFORMS Conference on Information Systems and Technology (CIST), Seattle, Washington, November, 2007
  3. Program Committee - Eleventh INFORMS Conference on Information Systems and Technology (CIST), Pittsburgh, Pennsylvania, November, 2006
  4. Conference Co-Chair - Workshop on Information Systems and Economics (WISE), Irvine, California, December 2005
  5. Program Committee - Tenth INFORMS Conference on Information Systems and Technology (CIST), San Francisco, California, November, 2005
  6. Program Committee - 25th International Conference on Information Systems (ICIS), Washington DC, December, 2004
  7. Program Committee - Ninth INFORMS Conference on Information Systems and Technology (CIST), Denver, Colorado, October, 2004
  8. Program Committee - 5th International Conference on Electronic Commerce (ICEC), Pittsburgh, Pennsylvania, October 2003
  9. Associate Editor - 23rd International Conference on Information Systems (ICIS), Barcelona, Spain, December, 2002
  10. Program Committee - 22nd International Conference on Information Systems (ICIS), New Orleans, Louisiana, December, 2001

Administrative Service

  1. Area Coordinator Information Systems, Paul Merage School of Business, University of California, Irvine 2005-06.
  2. PhD Committee Member, Paul Merage School of Business, University of California, Irvine 2005-06.
  3. PhD Committee Member, Paul Merage School of Business, University of California, Irvine 2004-05.

Other Professional Activities

  1. Chair, Invited Research Session “Economics of Information Systems”, and “Economics of IS - 2”, INFORMS Annual Conference, Pittsburgh, Pennsylvania, November, 2006
  2. Chair Invited Research Session “Information Systems Economics”, Tenth INFORMS Annual Conference, San Francisco, California, November, 2005
  3. Discussant - Workshop on Information Systems and Economics (WISE), Seattle, Washington, December 2003
  4. Chair Invited Research Session ? 5th International Conference on Electronic Commerce, Pittsburgh, Pennsylvania, October 2003
  5. Discussant - Workshop on Information Systems and Economics (WISE), Barcelona, Spain, December 2002
  6. Discussant - Workshop on Information Systems and Economics (WISE), Charlotte, North Carolina, December 1999
  7. Discussant - Workshop on Information Systems and Economics (WISE), New Orleans, Louisiana, December 2001
  8. Session chair - 21st International Conference on Information Systems, Session titled “Competition in the Electronic Markets”, Brisbane, Australia, December 2000
  9. Session Chair - “Economics and Computation in Electronic Commerce”, INFORMS Fall Meeting 1999
 
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